30-Day Strategy

100 Fix & Flip + DSCR Applications

PHASE: SETUP
Days 1-3
Day 1
29 days left

🎯 Goal: 100 Applications

0 submitted • 22 total leads •0% conversion

0%
âš  Behind Pace
025 (Day 7)50 (Day 15)75 (Day 22)100
!
4
Target: 10-20
Daily Lead Target
✗
12 min
Target: < 5 min
Avg Response Time
!
68%
Target: > 80%
Contact Rate
!
0
Target: 3-5/day
Apps Today
•
400
14/day
Leads Needed
•
0%
Target: 15-30%
Conversion Rate

Fix & Flip Loans

12 leads • 0 apps

Speed to close
Up to 90% LTC
Certainty of funding
Rehab draws included

DSCR Loans

10 leads • 0 apps

No income docs
Portfolio growth
30-year fixed available
Cash-out refinance

Channel Performance

Google Ads
0
leads
0
apps
$45
per lead
pending
Facebook/Instagram
0
leads
0
apps
$35
per lead
pending
Referral Partners
8
leads
0
apps
Free
per lead
active
Investor Communities
5
leads
0
apps
Free
per lead
active
Outbound/Reactivation
5
leads
0
apps
$15
per lead
active
Quick Approval Widget
4
leads
0
apps
Free
per lead
active

Follow-Up Cadence

Day 0
CallTextEmail
3 touches
Day 1
CallText
2 touches
Day 2
CallEmail
2 touches
Day 3
Call
1 touch
Day 7
Email
1 touch
Day 14
Call
1 touch
Day 21
Email
1 touch
âš¡ Speed-to-Lead Rule

Every lead must receive a call + text within 5 minutes of submission. Most applications are completed during follow-up, not first contact.

30-Day Timeline

Setup
Days 1-3

Landing pages, forms, CRM, scripts, automations

Launch
Days 4-10

Paid ads live, daily partner outreach, community engagement

Optimize
Days 11-20

Optimize ads, increase assisted calls, run webinar

Scale
Days 21-30

Scale top channels, re-engage leads, urgency messaging